Fish stinks

They say the fish stinks from the head down. That means the culture of a company is a direct representation of the values and ethics of its leader. So, what am I about?

It’s simple. Integrity. Delivering value. Providing a high level of service, guidance and support. Collaboration. Providing outstanding creative. Doing more than we are paid for.

And my absolute favourite?

Being visible, accountable and contactable in a world where directors are increasingly nameless and faceless as they hide behind a digital wall of automation.

I founded Studio 55 in 1995 intent on one thing. Doing business with integrity.

Integrity is the foundation of everything that we do. I operate from a place of integrity, and I do business the right way on all levels. I am in the business every day. I do not just do the high level thinking. I’m at a raw level, executing. I know my craft.

I deliver value through provision of creative and innovative ideas within the framework of high level, functional strategy.

I am an innovator, strategist and absolute business enthusiast with close to 30 years of experience in the areas of strategic creative services, brand and marketing.

Hold up. 30 years? My mum hadn’t even started high school yet.

I lead a talented creative team who execute and deliver to the highest standards of service and quality.

Primarily I work as a consultant and advisor. I help companies realise the potential of their brand and visual communications, and I show them how to capitalise on that. I deliver value through my ability to be simultaneously creative and analytical, innovative and strategic.

I blend the key areas of strategy, creative and content in order to create powerful, on point visual communication. I have devoted decades to really understanding this work and as a result I have developed a deep body of knowledge.

I really believe in the immense power of brand and visual communications when it is done right. And after 27 years, I know how to do it right. 

I am able to manage everything for my clients from strategy, design and content creation through to corporate and consumer deliverables across all media. Sometimes I run projects end-to-end. Other times I am called upon for isolated requests. I work on company-wide visual communications as well as individual campaigns or projects

I work with clients to enhance their reputation, support the alignment of their marketing and brand to their internal culture, and identify their interestingness. I help them to raise awareness, fix problems, get their content up to scratch, rethink their brand, or figure out how best to reach a new market.

The list goes on but in essence I do whatever is required, and more!

So how do we work together? Well, all I need is a starting point.

Don’t worry about having it all worked out before talking to me. Sorting it out is my job I live for it. The more complex the better.

You can bring me the complex of complex situations, bring me your problem, bring me your random chaos, your vague intent, your roadblock, your confusion, your hot potato, your ‘not yet resolved’ brief… I will get it moving. I will sort it, I’ll plan it, I’ll create it, I’ll build it, I’ll deliver it.

I value the contribution your work makes to the world. I’m always motivated by the opportunity to be involved in that because once we have branded and packaged up your ideas, your products, your services and initiatives… suddenly there they are, they’re out in the world and they bring value to the marketplace.

My mission is to help you to communicate as effectively as possible via impactful visual communications that cut through, but I also genuinely care about your experience working with us and I want that to be the best that it can be. When it comes to client service my intuitive side really kicks in. I’m always aware, I notice everything, I know what you need from us at all times, and I’ll make sure that you get that.

So, what’s the bottom line?

The bottom line is integrity. It is what we anchor to. It is my baseline. It drives our conduct, it drives our decisions. Studio 55 runs by my principles and my principles are to deliver the best service!